A video-on-demand platform of national content, which we thought and developed together with INCAA (National Institute of Cinema and Audiovisual Arts). We bring national cinema for free just a few clicks away, to reach a massive audience of all ages.

One of the main goals of the platform is to bring national cinema for free a few clicks away and reach a mass audience of all ages.
The platform has become a valuable tool for directors who, unable to show their premieres in person, have done so through CINE.AR PLAY, making them available to viewers for 7 days, absolutely free of charge.



On November 25, 2015, we launched ODEON, a free platform for Argentine content, which we developed together with INCAA. Since April 2017, and up to the present, already under the name of “CINE.AR PLAY”, the solution is still in full force and constant growth, with a great presence throughout the National territory. In addition, since 2018, the universe for users has been expanded and CINE.AR PLAY can be watched from anywhere in the world.
Every week Cine.Ar Play adds and renews its catalogue with movies, documentaries, series and short films of all times, which exceed more than 2066 hours of film material.
CINE.AR PLAY has become a model experience as a public policy, especially at a regional level, covering Latin America, where there are no similar On Demand experiences.